Free marketing tools
Eight small tools that each answer one question about your marketing. They take a minute or two, and each one shows how the answer is calculated.
- Eight tools
- One to three minutes each
- No sign-up

Calculated in your browser
Nothing you type is sent or stored.
The tools
Search and content
For when you want to know what organic traffic is worth.
- SEO ROI calculator
How much revenue could more organic traffic bring?
Projects traffic, conversions and the return on your SEO budget over 6 to 24 months.About 2 minutesOpen calculator - Content ROI calculator
When does content start paying for itself?
Shows how blog posts build traffic over time, and when the investment breaks even.About 2 minutesOpen calculator
Ads and social media
For when you pay for visibility and want to know what you get back.
- Ad budget calculator
What could your ad budget bring back?
Estimates clicks, conversions and ROAS for Google Ads and Meta Ads, with a six-month forecast.About 1 minuteOpen calculator - Social media ROI calculator
Does social media pay off for you?
Estimates reach, engagement, conversions and return from your followers and budget.About 1 minuteOpen calculator
Website and conversion
For when you want more from the traffic you already have.
- Website speed calculator
What does a slow website cost you?
Shows how many more conversions a faster page could bring, per month and per year.About 1 minuteOpen calculator - CRO calculator
What is a higher conversion rate worth?
Compares revenue today with revenue at your target rate, with the payback time.About 1 minuteOpen calculator
Email and automation
For when you want to see what your email list is worth and where automation could save time.
- Email ROI calculator
What is your email list worth each month?
Follows sent emails through opens and clicks to revenue and return.About 2 minutesOpen calculator - AI readiness assessment
How ready is your marketing for AI?
Nine short questions give a score, a maturity level and three places to start.About 3 minutesStart the assessment
Rather have someone look at your actual numbers?
We review your SEO, ads, tracking and website and give you a prioritised action plan. Free, with an answer within 48 hours.