Ad budget calculator
What could your ad budget bring back? Pick your platform, industry and goal, and we estimate clicks, conversions and return on ad spend from typical benchmarks.
Everything is calculated in your browser. Nothing you type is sent or stored.
Your numbers
Pre-filled with a typical figure in euros for the industry. Change it if you know your own.
Result
Google Ads + Meta Ads3.65x
Estimated return on ad spend (ROAS)
Estimated revenue divided by your ad budget.
156.3
Conversions per month
€ 19
Cost per conversion
4,071
Clicks per month
Suggested budget split
- Google Ads 55%
- Meta Ads 45%
Forecast for the first six months
€ 3,000 a month| Month | Cost | Clicks | Conversions | Revenue |
|---|---|---|---|---|
| 1 | € 3,000 | 4,071 | 156.3 | € 10,943 |
| 2 | € 3,000 | 4,193 | 161.0 | € 11,271 |
| 3 | € 3,000 | 4,315 | 165.7 | € 11,599 |
| 4 | € 3,000 | 4,437 | 170.4 | € 11,927 |
| 5 | € 3,000 | 4,560 | 175.1 | € 12,257 |
| 6 | € 3,000 | 4,682 | 179.8 | € 12,585 |
Benchmarks used in the estimate
- Conversion rate, adjusted for your goal
- 3.84%
- Order value
- € 70
How we calculate this
- Clicks are your budget divided by cost per click, adjusted for platform: Meta Ads × 0.85 and both platforms × 0.95.
- Conversions use a typical conversion rate for the industry, adjusted for your goal: sales × 1.2, leads × 1.0 and brand awareness × 0.5.
- Revenue uses a typical order value for the industry. ROAS is that revenue divided by your budget.
- The forecast assumes clicks rise by about 3% a month as campaigns are tuned, with the budget held flat.
The benchmarks are rough industry averages in euros, not data from your account. If you pick another currency, they are not converted. A review of your account gives the real numbers.
Want the real numbers from your account?
We review your Google Ads account and show where budget leaks and what to change. Free, with an answer within 48 hours.