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Technical and editorial SEO

SEO

We fix the technical problems that hold your pages back, organise the site around the topics your customers search for, and write the content that turns those visits into enquiries.

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First visible effect
8–12 weeks
Reporting
Weekly

What we optimise for

The first 30 days go to a baseline, priorities and quick wins. After that we scale what has proven to work. To see where your own site stands first, start with the free SEO audit.

  • More qualified organic traffic from searches with clear purchase intent.
  • Topic clusters that cover a subject thoroughly enough to rank for it.
  • Visibility in both classic search and AI answer engines.

What you get

Each of these is a document or a setup your team can use, handed over in order of priority.

  • Technical SEO roadmap

    Concrete priorities for the next 90 days.

  • Topic cluster plan

    A content structure that builds authority in search.

  • On-page optimisation

    Titles, metadata, heading structure and copy.

  • Internal link architecture

    Links that help both crawlers and visitors find the next page.

  • Measurement setup

    SEO KPIs connected to leads and revenue.

  • Monthly growth report

    What worked, what we changed, and why.

Also covered

  • Keyword research
  • On-page optimisation
  • Off-page SEO and link building
  • Technical SEO
  • Content production and optimisation
  • Site structure and navigation
  • Mobile SEO
  • Local SEO
  • Analytics and reporting
  • Competitor analysis
How it works

How an engagement runs

We work in short iterations and keep a log of what we tested, so you can follow every decision.

  1. Step 1: An audit that ends in an action plan

    We review technical SEO, content structure, internal linking and the competition. You get a prioritised roadmap with concrete actions and the effect we expect from each.

    • Technical review of indexing, Core Web Vitals and structured data
    • Gap analysis against competitors
    • Prioritised action list with owner, estimate and expected gain

  2. Step 2: Topic clusters, landing pages and editorial production

    We plan content around search intent and the buying journey, and judge it on the enquiries, demo requests and sales conversations it brings in.

    • A content plan for each stage of the buying journey
    • Articles and service pages written for search
    • Internal links that lead readers towards a decision

  3. Step 3: Ongoing optimisation based on data

    We measure progress, test hypotheses and change direction according to which pages and searches bring in business.

    • Weekly monitoring of visibility, traffic and conversions
    • A/B tests of titles, meta descriptions and landing pages
    • Monthly growth meetings that set the next priorities

Want a rough number first?

The free calculator gives you an estimate in a couple of minutes, before you talk to anyone.

Open the SEO ROI calculator

SEO and SEM: what is the difference?

SEO (search engine optimisation) is the work of earning organic visibility through technical quality, relevant content and links from other sites. Results build over time, and the traffic does not carry a cost per click.

SEM (search engine marketing) is the wider term. It also covers paid search such as Google Ads, which gives visibility from the first day but stops the moment the budget does. We run that side as a separate PPC service.

Most businesses need both. SEO builds the base for long-term growth, and paid search covers periods of heavy competition and the launch of new products or services. Where you start depends on the business: for local businesses and law firms it is usually the map results and pages for each service or practice area, and for online stores it is the category pages.

Questions we often get

If your question is not here, ask us directly.

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How long before we see SEO results?

Most clients see clear signals within 8–12 weeks. Larger effects typically come over 3–6 months, depending on the competition and the technical starting point.

Does SEO work for small businesses?

Yes. A small or medium-sized business can win visibility in niches with high purchase intent, even against larger competitors, as long as the work is prioritised well. The SEO ROI calculator gives you a rough idea of what a better position is worth.

How do you measure quality as well as traffic?

We report on qualified leads, conversion rate, value per page and progress in the pipeline, alongside clicks and impressions.

What does SEO cost?

It depends on the size of the site and how much content needs to be produced. After the free audit you get a written quote in euros, as a monthly plan or a fixed-price project.

Often combined with

Which services belong together depends on the business. The industry pages show the mix we use for each sector, and the case studies show the work clients have agreed to publish.

Start with a free SEO audit

We review your site’s technical health, keywords, competitors and content, and send you a prioritised action plan. No obligation.

Book a free audit