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Organic content and paid distribution

Social media

We plan and produce your social media: which channels to be on, what to post, how to answer the people who respond, and when to put ad budget behind a post that is already working.

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Reporting
Monthly

What we optimise for

The first 30 days go to a baseline, priorities and quick wins. After that we scale what has proven to work. The free audit includes a review of your current channels.

  • More engagement and reach among the people you want as customers.
  • A brand that looks and sounds the same on every platform.
  • Social media tied to business goals and leads you can count.

What you get

Each of these is a document or a setup your team can use, handed over in order of priority.

  • Social media strategy

    Channel selection, positioning and content pillars.

  • Content calendar

    What is published when, by theme and format.

  • Visual package

    Templates, formats and guidelines for each channel.

  • Community plan

    Who replies, how quickly and in what tone.

  • Paid distribution

    Ad budget behind the organic posts that perform best.

  • Monthly report

    Results, what we learned and next priorities.

Also covered

  • Channel strategy and positioning
  • Content pillars and thematic plan
  • Video production and editing
  • Graphic design and templates
  • Publishing calendar
  • Community management
  • Paid distribution of content
  • Influencer collaborations
  • Analytics and reporting
  • Competitor benchmarking
How it works

How an engagement runs

We work in short iterations and keep a log of what we tested, so you can follow every decision.

  1. Step 1: A clear direction for each channel

    We define the tone, formats and content pillars that make the brand recognisable in the feed, based on your goals and your audience.

    • Channel selection based on audience and goals
    • Content pillars and a thematic plan
    • Tone of voice and visual guidelines

  2. Step 2: Content made for the platform it appears on

    We produce short videos, carousels, stories and longer posts, each made for the platform it is published on.

    • Formats and copy adapted to each platform
    • Video, graphics and copywriting
    • A publishing calendar with content produced in batches

  3. Step 3: Measurement that changes what we do next

    We follow engagement, reach and conversions, and use what we see to adjust the strategy and the content.

    • Monthly performance reports with recommendations
    • A/B tests of content and formats
    • Benchmarking against competitors and the industry

Want a rough number first?

The free calculator gives you an estimate in a couple of minutes, before you talk to anyone.

Open the social media ROI calculator

Organic or paid social: what gives the best effect?

Organic content builds the brand, trust and a following over time. It has to be useful, entertaining or instructive enough that people choose to follow you and respond.

Paid content gives you reach you control, and a way to get in front of new audiences quickly. It works best when it amplifies a post that has already done well organically, and when the goal is a specific action such as a purchase or an enquiry. The campaigns themselves are run as part of our PPC service.

We combine the two. Organic posts show which messages people respond to, and paid distribution takes the best of them to a wider audience. The balance differs by business: for restaurants the organic feed does much of the work, online stores lean on product ads, and for law firms it is mostly the partners’ presence on LinkedIn.

Questions we often get

If your question is not here, ask us directly.

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Which platforms should we prioritise?

It depends on your audience and goals. We recommend starting where your audience is active, and doing a few channels well instead of many channels badly.

Do you create all the content?

We can take responsibility for the whole production, or work alongside your team. Many clients choose a combination.

How do you measure effect beyond likes?

We connect social media to business KPIs such as traffic, leads and sales, and report those next to engagement and reach. The social media ROI calculator shows the kind of numbers we work from.

What does it cost?

Social media can be the one service in a monthly plan, or part of a larger one. You get a fixed monthly quote in euros, and any ad budget comes on top.

Often combined with

Which services belong together depends on the business. The industry pages show the mix we use for each sector, and the case studies show the work clients have agreed to publish.

Start with a free audit

We review your SEO, ads, social media, tracking and site performance, and send you a prioritised action plan. No obligation.

Book a free audit