Free templates, checklists and guides
Practical documents for planning and checking your own marketing work. Each one is a PDF you can print or fill in.
How it works
- 1Pick the resource you need.
- 2Give us your name and email address.
- 3The PDF downloads straight away.
- Checklist
The 50-point SEO audit checklist
Technical SEO, pages, content, links and local signals: 50 points with a status for each, and a priority list at the end. Built for a quarterly review.
- Checklist
Google Business Profile checklist
Thirty points for being found and chosen on Google Maps: categories, photos, reviews and a simple monthly routine.
- Template
PPC budget planner
Formulas for break-even ROAS and maximum cost per sale, a worked example, and blank tables for budget by campaign and month.
- Worksheet
Content strategy worksheet
From business goal to published article: audience, customer questions, topic and keyword map, brief, calendar and measurement.
- Guide
Is your business ready for AI automation?
A self-assessment across four areas, realistic marketing use cases, a four-step plan and the guardrails to set before you start.
- Template
Marketing KPI dashboard template
Definitions and formulas for the KPIs that matter, a target sheet, a monthly scorecard and a tracking check before you trust the numbers.