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Visibility in AI search and answer engines

GEO

GEO (generative engine optimisation) is the work of getting your business cited when people ask ChatGPT, Gemini or Perplexity instead of searching. We structure your content so those systems can read it, quote it and name you as the source.

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Printed pages and photographs spread across a long worktable
Monitoring
Weekly

What we optimise for

The first 30 days go to a baseline, priorities and quick wins. After that we scale what has proven to work. GEO builds on the same foundation as SEO, so we usually plan the two together.

  • A larger share of mentions in AI-generated answers to the questions your customers ask.
  • A knowledge structure on your site that language models can read without guessing.
  • A brand that is described the same way wherever it is mentioned.

What you get

Each of these is a document or a setup your team can use, handed over in order of priority.

  • GEO baseline

    Where you are cited in AI answers today, and where you are not.

  • Answer engine brief

    The questions and topics you should be the source for.

  • Structured knowledge pages

    Content written to be quoted in an answer.

  • Schema setup

    Machine-readable markup for your core content.

  • Prompt test library

    A fixed set of test questions for each topic.

  • Monthly GEO report

    Visibility, changes since last month and next priorities.

Also covered

  • AI answer engine audit
  • Entity mapping
  • Schema markup and structured data
  • FAQ and definition formatting
  • Knowledge page production
  • Prompt testing and validation
  • Source structure and authority building
  • Visibility monitoring in AI search
  • Competitor analysis in answer engines
  • Ongoing content updates
How it works

How an engagement runs

We work in short iterations and keep a log of what we tested, so you can follow every decision.

  1. Step 1: Pages that are easy to take an answer from

    We write question-and-answer sections, short paragraphs and clear definitions, so a model can lift a complete answer from the page.

    • Q&A format on core topics
    • Named sources and authors
    • Precise definitions of services and use cases

  2. Step 2: The same signals across the whole site

    We connect services, industries, case studies and expertise in one consistent structure, so a model can see how they relate.

    • Entity map and glossary of terms
    • Schema markup for key pages
    • The same terminology in every channel

  3. Step 3: Regular testing against real questions

    We test how the brand is described in the different AI tools, find the gaps and update the content.

    • A test matrix of prompts and question variants
    • Visibility measured in each answer engine
    • Continuous improvement of key pages

Want a rough number first?

The free calculator gives you an estimate in a couple of minutes, before you talk to anyone.

Open the content ROI calculator

GEO and SEO: what is the difference?

SEO is about ranking in a list of links. GEO is about being chosen as a source when an AI system writes the answer itself, in tools such as ChatGPT, Gemini and Perplexity.

SEO rewards technical quality and links from other sites. GEO puts more weight on clear structure, precise information and consistent signals that a model can understand and refer to.

The two share the basics: relevant content and a site that works well. GEO adds a layer of structuring and entity work on top, which is why it pays to do the SEO groundwork first. It suits B2B companies particularly well, because their buyers ask many detailed questions before they contact a supplier.

Questions we often get

If your question is not here, ask us directly.

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Is GEO a replacement for SEO?

No. The two work best together. SEO builds the foundation, and GEO makes sure that foundation is also visible in AI search.

How do you measure the effect of GEO?

We track visibility in each answer engine, share of mentions, how often you are cited as a source, and changes in qualified organic traffic.

Does GEO work for B2B?

Yes. B2B companies with complex buying processes often see a strong effect, because their audience asks many expert questions before getting in touch. The B2B page shows what else we do for companies with long sales cycles.

Where do we start?

With a baseline of where you are cited today. The free audit reviews your SEO and site performance, which GEO builds on, and the quote that follows shows what ongoing work costs.

Often combined with

Which services belong together depends on the business. The industry pages show the mix we use for each sector, and the case studies show the work clients have agreed to publish.

Start with a free audit

We review your SEO, ads, social media, tracking and site performance, and send you a prioritised action plan. No obligation.

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