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Paid advertising managed on profitability

PPC

We set up and run paid campaigns in Google, Meta and LinkedIn, and manage them on cost per qualified lead or cost per sale. Clicks and impressions are reported, but they are not what we steer by.

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Test cadence
Weekly
Reporting
Real-time

What we optimise for

The first 30 days go to a baseline, priorities and quick wins. After that we scale what has proven to work. If you already advertise, the free Google Ads audit shows where the account is wasting budget.

  • A lower cost per qualified lead through better campaign structure.
  • A higher conversion rate from clearer messages and landing pages.
  • Steady growth through continuous testing and budget control.

What you get

Each of these is a document or a setup your team can use, handed over in order of priority.

  • PPC audit

    A full account review with prioritised recommendations.

  • Campaign structure

    Campaigns organised by intent, segment and funnel stage.

  • Ad copy library

    Tested message variants for each audience.

  • Landing page plan

    What to change on the pages your key campaigns send people to.

  • Live dashboard

    KPIs and budget pacing, updated in real time.

  • Monthly growth report

    Results, what we learned and the next experiments.

Also covered

  • Account structure and setup
  • Keyword research and negative lists
  • Ad copy and extensions
  • Budget allocation and bid strategy
  • Landing page optimisation
  • Conversion tracking and attribution
  • Audience segmentation
  • Remarketing
  • Competitor monitoring
  • Monthly optimisation and reporting
How it works

How an engagement runs

We work in short iterations and keep a log of what we tested, so you can follow every decision.

  1. Step 1: A structure that gives control and lower costs

    We set up campaigns by intent, segment and offer. That makes it easy to scale what works and cut what does not.

    • Account clean-up and restructuring
    • Search, Performance Max and remarketing set up to work together
    • A clear link between each message and its landing page

  2. Step 2: Ads that match what the customer needs

    We test several message angles, formats and offers to find the combination that brings in the best traffic and enquiries.

    • A message matrix for each audience
    • Continuous testing of ad variants
    • A clear difference from competitors’ ads

  3. Step 3: Scaling when the numbers support it

    We move budget towards what gives the best return, and judge it on lead quality as well as volume. We scale when the data supports it, not before.

    • Weekly review of bids, keywords, audiences and budgets
    • A dashboard with current results
    • Monthly growth meetings with clear recommendations

Want a rough number first?

The free calculator gives you an estimate in a couple of minutes, before you talk to anyone.

Open the ad budget calculator

Google Ads or Meta Ads: when to use which

Google Ads captures demand that already exists. People are searching for a solution, and your ad appears when they do. That makes it the best fit for products and services people actively look for.

Meta Ads (Facebook and Instagram) creates demand by reaching people based on interests and behaviour, before they have searched for anything. It works well for building awareness, for visual products and for introducing something new to the right audience.

Which one should carry the budget depends on the business model and the sales cycle. B2B companies with long sales cycles often get most from Google Search combined with LinkedIn. Online stores tend to need Shopping campaigns plus Meta’s product ads, and local businesses get furthest with search ads limited to the area they serve.

Most advertisers end up using both: Meta builds interest, and Google catches the demand that follows. What matters is tracking the whole customer journey and giving budget to the channel with the lowest cost per qualified result, which is rarely the one with the cheapest clicks.

Questions we often get

If your question is not here, ask us directly.

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How much budget do we need to start?

It depends on the industry and your goals. We agree on a realistic test budget with clear hypotheses before scaling. The ad budget calculator gives you a first estimate.

Do you work with both Google and Meta?

Yes, and with LinkedIn. We plan the channels together so they support each other. Organic content for the same channels is covered by our social media service.

How do you ensure lead quality?

We connect the ad platform to your CRM and sales data, so campaigns are optimised towards qualified leads and actual sales.

What does it cost to have you run our ads?

Our fee is a fixed monthly price, and the media budget comes on top. You get the fee as a written quote in euros after the free audit.

Often combined with

Which services belong together depends on the business. The industry pages show the mix we use for each sector, and the case studies show the work clients have agreed to publish.

Start with a free Google Ads audit

We go through your Google Ads setup to find wasted spend, weak keywords and missed opportunities, and send you a report with specific fixes. No obligation.

Book a free audit