B2B marketing that sales can actually use
Search, LinkedIn and content aimed at the people who sign, and measured on pipeline rather than form fills.
Where B2B marketing usually stalls
Long cycles and several decision-makers make B2B harder to market than it looks.
Leads go cold during long sales cycles
Months pass between first contact and signature, and without follow-up content the interest fades.
Several people have to say yes
Users, finance and management all take part, and each of them needs a different argument.
Leads are expensive and often unqualified
LinkedIn and Google cost a lot per lead, and too many of the leads never become customers.
Content that nobody acts on
Articles and whitepapers get published, but they are not tied to what the business needs to sell.
LinkedIn spend without a clear return
The ads run, but it is hard to connect them to real sales opportunities.
Marketing and sales do not share numbers
Nobody can say which activities contribute to pipeline, so the two teams work in separate silos.
What we do for B2B companies
We combine broad demand with targeted work on the accounts that matter most to you.
Search that reaches buyers
SEO content and pages for the searches people make when they are close to choosing a supplier.
- Bottom-of-funnel keywords
- Comparison and alternative pages
- Technical SEO
LinkedIn advertising
Paid campaigns aimed at the right roles in the right companies, with a message for each stage of the decision.
- Audience by role and company
- Thought Leader Ads
- Lead Gen Forms
Account-based marketing
Focused work on a short list of named companies, coordinated with your sales team.
- Account selection
- Content per account
- Coordinated outreach
Follow-up and automation
Lead scoring and email flows, built as AI automation, that keep interest alive and pass ready leads to sales.
- Lead scoring
- Email nurturing
- CRM integration
Reporting on pipeline
One view of what each channel contributes to opportunities and signed contracts.
- Multi-touch attribution
- Pipeline reporting
- Shared dashboards for sales and marketing
What we report on
We measure what moves the business, not likes and impressions. We publish case studies when a client agrees to share theirs.
- Pipeline created by marketing
- Cost per sales-qualified lead
- Opportunities and signed contracts by channel
- Return on marketing spend
- Engagement from target accounts
- Time from first contact to signature
How is B2B marketing different from B2C?
Longer sales cycles, several decision-makers and higher contract values. That calls for different content, targeting and measurement. We focus on pipeline and signed contracts, not clicks. If you sell software, the SaaS page covers that case.
Does LinkedIn advertising work for B2B?
Yes, when it is done carefully. LinkedIn is the best place to reach B2B decision-makers, but it is expensive, so precise targeting, relevant content and conversion work matter.
What is account-based marketing?
Marketing aimed at named companies and the people in them, rather than a broad audience. We combine it with inbound work to get both volume and quality.
How soon will we see results?
LinkedIn ads produce leads within two to four weeks, but tuning takes two to three months. SEO takes three to six months. We recommend at least six months for B2B, and deliver quick improvements along the way.
Can you connect to our CRM?
Yes. We work with HubSpot, Salesforce, Pipedrive and other CRMs. The connection is what lets us report on lead quality and pipeline, not just volume.
Find out what your marketing adds to pipeline
A free review of your channels, content and tracking, with a plan for the next quarter.