Growth marketing for SaaS companies.
We help SaaS companies lower acquisition cost, lift trial-to-paid conversion and grow recurring revenue, working across the whole funnel rather than only the top of it.
Problems we are usually brought in to fix
If one of these sounds familiar, you are in the right place.
Acquisition cost eating the margin
CAC keeps climbing while lifetime value stays flat, and every new customer costs more than the last.
Trials that do not convert
Sign-ups come in, but users drop off in onboarding before they reach the moment the product proves its value.
Churn that cancels out growth
For every customer you win, another one leaves, and net revenue retention sits below 100%.
Content without pipeline
Articles get traffic but attract the wrong readers, and nobody can show what content adds to revenue.
Paid search that costs more than it returns
Expensive keywords, landing pages that do not convert, and no attribution to show what works.
No numbers to decide with
Marketing and sales data live in different systems, so every budget decision feels like a guess.
We work across the whole funnel
We use the AARRR framework to find where your funnel leaks, then fix the stages that matter most first.
Awareness
Get in front of the buyers who are already looking, through search, paid channels and content.
- High-intent SEO
- LinkedIn thought leadership
- Paid search and social
Acquisition
Turn visitors into sign-ups, trials and demo requests with landing pages and offers built for each segment.
- Landing page optimisation
- Demo booking flows
- Free trial offers
Activation
Get new users to their first real result quickly, so a sign-up becomes an engaged user.
- Onboarding emails
- In-app guidance
- Activation tracking
Revenue
Move free users to paid plans and existing accounts to bigger ones.
- Pricing page testing
- Trial-to-paid flows
- Upgrade campaigns
Retention
Spot accounts at risk before they leave, and keep the rest engaged.
- Customer health scoring
- Re-engagement campaigns
- Feature adoption nudges
Referral
Make your happiest customers a growth channel of their own.
- Referral programmes
- Review campaigns
- Case study production
What we do for SaaS
The same services we offer every client, set up around SaaS models, metrics and growth loops.
- SEO and contentComparison, alternatives, feature and integration pages that bring in buyers with intent.
- Paid search and paid socialGoogle and LinkedIn campaigns built around demos, trials and payback period.
- Social mediaAuthority and community on the platforms where SaaS buyers research.
- AI and automationLead scoring, nurture flows and assistants that scale follow-up without more headcount.
- Web design and CROLanding pages, pricing pages and sign-up flows designed and tested for conversion.
- Web developmentFast marketing sites, tracking and integrations with your existing stack.
How we work with SaaS teams
Tools we work in
We plan against SaaS metrics
MRR, CAC payback, net revenue retention and activation rate, not clicks and impressions.
Attribution first
Tracking and attribution go in on day one, so every decision rests on numbers you can trust.
The whole funnel
Activation, conversion and retention get as much attention as acquisition, so the investment compounds.
Start small, scale what works
We start with the biggest lever, show that it works, then scale it. No long lock-in.
What makes SaaS marketing different?
Revenue is recurring, so the focus moves from one-off conversions to lifetime value, retention and expansion. We optimise for CAC payback, net revenue retention and activation rate rather than leads and traffic alone.
How long until we see results?
Paid channels usually show measurable change within 30 to 60 days. SEO and content take three to six months to build meaningful organic pipeline. We go after quick wins first while building the foundation for long-term growth.
Do you work with both product-led and sales-led SaaS?
Yes, and with hybrid models. Product-led growth needs activation and onboarding; sales-led needs lead generation and nurturing. We fit the plan to your go-to-market motion.
What does it cost?
Every engagement is quoted individually in euros, with media spend for paid channels on top. The right level depends on your stage and goals, and you see the full cost before anything starts.
Can you help with product-market fit?
Product-market fit is ultimately a product question, but marketing can help validate it: testing messages, finding the segments that convert best and running demand experiments that give you real market signals.
Do we have to sign a long contract?
No. We recommend at least three months so a strategy has time to work, but there is no long lock-in.
Can you work in more than one market?
Yes. We run campaigns and SEO in Norwegian and English, and can set up multi-market and multi-language programmes.
Ready to grow your SaaS company?
Book a strategy call. We review your current marketing, find the biggest growth levers and leave you with a concrete 90‑day plan.