NOEN
Client loginFree audit
Free audit
All services
Design that makes the choice easy

Web design

We design websites that are clear, fast and easy to use on any device. The work starts with what visitors need to find and decide, and the look follows from that.

Book a free auditTalk to us
Paper wireframes, a ruler and colour swatches on a drawing table
Time to prototype
1–2 weeks

What the design has to do

You see a clickable prototype after one to two weeks, before anything is built. From there the design can go straight into web development with us.

  • A better first impression, and more trust at the moments that decide a visit.
  • A higher conversion rate through clear information architecture and calls to action.
  • A design system that grows with the business.

What you get

Each of these is a document or a setup your team can use, handed over in order of priority.

  • UX map

    User flows and friction points in the current site.

  • Wireframes

    The structure of the most important pages and steps.

  • Visual direction

    A design concept that expresses the brand.

  • Design system

    Components that keep new pages consistent and quick to make.

  • Prototype

    A clickable prototype before development starts.

  • Test plan

    What to measure after launch.

Also covered

  • UX analysis and user journeys
  • User research and personas
  • Information architecture
  • Wireframing and prototyping
  • Responsive design for all devices
  • Design system and component library
  • Visual identity and brand
  • Accessibility (WCAG)
  • Interaction design and micro-animations
  • Design documentation and handoff
How it works

How an engagement runs

We work in short iterations and keep a log of what we tested, so you can follow every decision.

  1. Step 1: User journeys and information architecture

    We map what visitors need and where they get stuck, and build a structure that makes it easy to understand the offer and take the next step.

    • Mapping of the key flows
    • Priorities for content and calls to action
    • Wireframes for the core pages

  2. Step 2: Design system and component library

    We define typography, colours, spacing and components, so quality stays even and new pages are quick to produce.

    • Design tokens and component rules
    • Direction for images, illustrations and icons
    • Accessibility and contrast as standard

  3. Step 3: Landing pages and calls to action

    We test layout, message and hierarchy to raise the share of visitors who get in touch or buy.

    • Page variants ready for A/B testing
    • A clear hierarchy that supports the decision
    • Microcopy written to prompt the next step

Want a rough number first?

The free calculator gives you an estimate in a couple of minutes, before you talk to anyone.

Open the CRO impact calculator

UX and UI: what is the difference?

UX (user experience) is how the website works: structure, navigation, the order of the content and how easy it is to get done what you came for. Good UX means visitors find what they are looking for without having to think about it.

UI (user interface) is what the visitor sees and touches: colours, typography, buttons, icons and layout. Good UI makes the site look professional and feel comfortable to use.

A website needs both. We start with UX, so the right pages exist and the paths through them are clear, and then design the UI that builds trust and carries the brand. What “easy to use” means depends on the visitor: for clinics and restaurants it is booking in a few taps, and for local businesses it is a phone number and an address that are impossible to miss.

Questions we often get

If your question is not here, ask us directly.

Ask a question
Do you redesign existing websites?

Yes. We can improve the current site step by step or do a complete redesign, depending on your goals and what the site needs. The free audit reviews how the current site performs, which is a sensible place to start.

How do you make sure the design converts?

We start from the user journey, a clear hierarchy and hypotheses we can test. After launch we measure and improve. The CRO impact calculator shows what a higher conversion rate would be worth to you.

Do we get a design system we can keep using?

Yes. We deliver component-based guidelines that your team can use in its own work.

What does a new website cost?

A complete website, with UX design, development and launch, is sold as a standalone project. You get a fixed quote in euros, and you see the full cost before anything starts.

Often combined with

Which services belong together depends on the business. The industry pages show the mix we use for each sector, and the case studies show the work clients have agreed to publish.

Start with a free audit

We review your SEO, ads, social media, tracking and site performance, and send you a prioritised action plan. No obligation.

Book a free audit