CRO calculator
What is a higher conversion rate worth? Enter your traffic and today’s conversion rate, choose a target, and see what the difference means in revenue.
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Your numbers
Result
1,400%
Monthly return on the CRO investment
Extra monthly revenue minus the investment, divided by the investment.
€ 30,000
Extra revenue per month
€ 360,000
Extra revenue per year
0.1 mo
Payback period
Monthly revenue, today and at the target
- Conversions per month today
- 400
- Conversions per month at the target
- 600
- Extra conversions per month
- 200
How we calculate this
- Visitors × conversion rate gives conversions per month, today and at the target.
- The difference × order value is the extra monthly revenue. Times twelve gives the yearly effect.
- Return on investment compares the extra monthly revenue with the monthly investment.
- Payback period is the investment divided by the extra monthly revenue.
The calculator only counts extra revenue. If the target is below today’s rate, it shows no gain.
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