Marketing for online stores that need to grow profitably
Shopping campaigns, search and checkout work, planned around your margins rather than around clicks.
What usually holds a store back
Most online stores we talk to are dealing with some version of these.
Ad spend grows faster than profit
Budgets go up every quarter, but each sale costs more than the margin can carry, so scaling only makes the problem bigger.
Visitors arrive and do not buy
Product pages get traffic but convert poorly, and nobody is sure whether it is the price, the photos, the copy or the experience.
Carts are abandoned at checkout
Most shoppers who add something to the cart never pay. A long checkout, surprise shipping costs or missing payment options are the usual causes.
Product pages do not rank
Category pages have no content, technical SEO has been left alone, and competitors take the organic traffic.
The product feed is working against you
Thin titles and missing attributes mean Shopping campaigns show for the wrong searches and waste budget.
Nobody knows which channel actually sells
Without reliable conversion tracking and attribution, budget decisions are guesses.
What we do for online stores
We start with the channels closest to revenue and build organic search alongside them.
Google Shopping and Performance Max
Google Ads campaigns structured around your margins, so budget goes to the products that make money.
- Product feed clean-up
- Campaign structure by margin
- Bidding and budget allocation
Search for products and categories
SEO for category and product pages, so they rank for what people search for.
- Category content
- Technical SEO and Core Web Vitals
- Structured data for products
Meta product ads
Dynamic ads on Facebook and Instagram that show each person the products they looked at.
- Catalogue setup and sync
- Retargeting
- Creative testing
Checkout and conversion
We find where shoppers drop off, fix the friction and test the change. Abandoned-cart emails are set up as automated workflows.
- Product page tests
- Shorter checkout
- Abandoned-cart emails
Tracking you can trust
Server-side tracking and attribution, so every channel is judged on the sales it actually drives.
- GA4 and server-side tagging
- Attribution setup
- Margin reporting
What we report on
Every month you see the numbers that decide whether marketing is paying for itself. We publish case studies when a client agrees to share theirs.
- Revenue and contribution margin by channel
- Return on ad spend for each campaign
- Conversion rate on product and checkout pages
- Average order value
- Organic traffic and revenue from category pages
- Cost to acquire a new customer
What does e-commerce marketing with you cost?
It depends on the number of products, markets and channels. After a free review of your store you get a fixed monthly price, with media budget on top. The quote is in euros, and you see it in writing before anything starts.
How soon will we see results?
Shopping and Meta ads start delivering sales straight away but need four to eight weeks of tuning. SEO usually takes three to six months. We start with paid channels and build organic search in parallel. The ad budget calculator helps you set a first budget.
Do you work with our platform?
We work with Shopify, WooCommerce, Magento, Shopware, BigCommerce and custom builds. The work adapts to the platform; the principles stay the same.
Can you fix our product feed?
Yes. Feed quality is one of the biggest levers in Google Shopping. We rewrite titles and descriptions, fill in attributes and set up rules that keep the feed clean.
What is the difference between Google Shopping and Performance Max?
Shopping shows your products in Google search results. Performance Max is Google’s automated campaign that places ads across Search, Shopping, YouTube, Display and Maps. We use both, depending on your goals and budget.
See where your store is losing money
A free review of your campaigns, feed and checkout, with a prioritised list of fixes.