Content ROI calculator
When does content pay for itself? Enter what you spend, how much you publish and the traffic a post usually earns, and see how traffic and return build up over time.
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Your numbers
Monthly visits a typical post earns once it has settled in Google.
Result
12 months1,016%
Return on investment over 12 months
Revenue from content minus its cost, divided by its cost.
€ 40,800
Revenue in month 12
€ 18,000
Total investment
Month 4
Breaks even
Organic visits per month
- Visits in month 12
- 10,200
- Conversions in month 12
- 204.0
- Cost per conversion
- € 18
How we calculate this
- Each post grows in a straight line from zero to full traffic over six months, then stays there.
- Posts stack up: in month 12 every post from months 1 to 12 counts, each at its own age.
- Each month’s visits × conversion rate × customer value gives that month’s revenue. Return on investment compares the total with the total cost.
- Cost per conversion is the total cost divided by all conversions in the period.
Content takes time. That is why most content programmes run at a loss for the first months, in this model too.
Want to know which topics can bring traffic?
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