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SEO ROI calculator

How much revenue could more organic traffic bring? Enter today’s traffic, how well it converts and what you invest, and see a month-by-month projection.

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Your numbers

Period

Result

12 months
1,457%
Return on investment over 12 months
All organic revenue minus SEO cost, divided by SEO cost.
€ 280,236
Total revenue in the period
€ 27,790
Revenue in month 12
Month 1
Breaks even

Organic visits per month

Month 1Month 12
Visits in month 12
7,411
Conversions in month 12
185.3
SEO cost in the period
€ 18,000

How we calculate this

  • Traffic grows each month by one twelfth of the annual rate you choose. Because the growth compounds, a full year ends slightly above the rate you chose.
  • Each month’s visits × conversion rate × order value gives that month’s revenue.
  • Return on investment compares all organic revenue in the period with the total SEO cost (monthly investment × months). Revenue from the traffic you already have is included.
  • You break even in the first month where revenue to date covers cost to date.

This is a projection, not a promise. Real growth depends on your market, your competitors and the work that goes in.

Want to know what is realistic for your site?

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