Win clients who are searching for legal help
Search, advertising and content that build trust before the first call, and stay within the rules of the profession.
Why law firms struggle online
Clients choose a lawyer on trust, and the search terms that matter are some of the most expensive there are.
Legal keywords are expensive
Clicks for legal searches cost more than almost anything else on Google. Without a plan, the budget is gone before the qualified enquiries come in.
Too dependent on referrals
Most new clients come through your network. There is no predictable digital channel alongside it.
Not enough trust online
People need to trust you before they get in touch, and your website and profiles do not do enough to earn it.
Competitors own the search results
Other firms rank for the most important searches in your practice areas.
Long decisions with no follow-up
Clients take time to decide, and there is nothing that keeps you in mind while they do.
Hard to connect marketing to clients
It is unclear which activities actually lead to new engagements and revenue.
What we do for law firms
We combine search and expert content for the long term with careful advertising for the enquiries you need now.
Search for each practice area
SEO pages and articles that rank when people look for help with the problems you solve.
- Practice-area pages
- Local pages per office
- Technical SEO
Google Ads for high-intent searches
Google Ads for the searches that signal a real need, with tight control of what you pay for.
- High-intent search campaigns
- Negative keywords
- Local targeting
Expert content
Guides and answers written with your lawyers, building authority and attracting clients over time.
- Legal guides and Q&As
- Updates on new legislation
- Author profiles
Reputation and profiles
Reviews, directory listings and profiles that give people reasons to trust you.
- Google reviews
- Legal directories
- Trust signals on the website
LinkedIn for partners
Professional visibility on social media for the people clients choose, not just the firm.
- Profile and company page
- Thought leadership posts
- LinkedIn ads where it pays
What we report on
We measure qualified enquiries, not just traffic. We publish case studies when a client agrees to share theirs.
- Qualified enquiries by practice area
- Calls and form submissions by channel
- Cost per qualified enquiry from ads
- Rankings for your most important searches
- Reviews and rating on Google
- Enquiries that become engagements
What does marketing for a law firm cost?
Legal keywords are expensive, so the right mix of SEO and ads depends on your practice areas and region. After a free review you get a fixed monthly price. The quote is in euros, and you see it in writing before anything starts.
How soon will we see results?
Google Ads brings enquiries from the first week but needs four to eight weeks of tuning. SEO for legal searches usually takes four to eight months because competition is high.
Do you know the rules for marketing legal services?
Yes. We follow the rules of conduct for lawyers and make sure content and ads stay within them.
Do you work with all practice areas?
We have worked with property, family, criminal, employment and corporate law, among others. The strategy is adapted to your field.
Get more clients beyond referrals
A free review of your visibility, website and ads, with a plan for a steady flow of enquiries.