Social media ROI calculator
Does social media pay off for you? Choose a platform and goal, enter followers, engagement and budget, and we estimate reach, conversions and return.
Everything is calculated in your browser. Nothing you type is sent or stored.
Your numbers
Result
Instagram13%
Monthly return on investment
Estimated revenue minus the budget, divided by the budget.
€ 1,125
Estimated revenue per month
€ 133
Cost per lead or sale
€ 2.67
Cost per engagement
From reach to clicks, per month
- Estimated conversions per month
- 7.5
How we calculate this
- Monthly reach is followers × a typical daily reach for the platform × 30 days.
- Engagements are reach × your engagement rate. Clicks use a typical click rate for the platform.
- About one in ten people who click convert, adjusted for your goal: sales × 1.2, leads × 1.0 and brand awareness × 0.3.
- Conversions × order value gives revenue. Return on investment compares it with the budget.
Platform figures are rough averages. Organic reach varies a lot between accounts and from month to month. The model only counts organic reach from your followers. Reach you buy with ads is not included.
Want to know what works for you?
We look at your presence, content and tracking and point to what to change first. Free, with an answer within 48 hours.