Email ROI calculator
What is your email list worth each month? Enter the list size, how often you send and how your emails perform, and see revenue and return.
Everything is calculated in your browser. Nothing you type is sent or stored.
Your numbers
How many emails each subscriber gets in a month.
Share of all sent emails that get a click.
Tools and staff time combined.
Result
3,400%
Monthly return on email
Revenue from email minus its cost, divided by its cost.
€ 10,500
Revenue per month
€ 4
Cost per conversion
€ 2.10
Revenue per subscriber
From sent to sale, per month
- Revenue per email sent
- € 0.26
- Conversions per month
- 70.0
How we calculate this
- Emails sent are subscribers × sends per month.
- Opens and clicks are emails sent × the open and click rates. Conversions are clicks × the conversion rate.
- Conversions × order value gives revenue. Return on investment compares it with the monthly cost.
The click rate is taken from all sent emails, not only opened ones. If you track click-to-open rate, multiply it by the open rate first.
Want more from the list you already have?
We look at your tracking, flows and content and tell you where you have the most to gain. Free, with an answer within 48 hours.